Privacy Policy

Michelle Louise Kent Aesthetics
Last updated: 31 August 2026

Michelle Louise Kent Aesthetics respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, make an enquiry, book an appointment or receive treatment from us.

Michelle Louise Kent Aesthetics is committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable data protection legislation.

1. Who we are

The data controller responsible for your personal information is:

Michelle Louise Kent Aesthetics

Based in Sittingbourne, Kent, UK.

For privacy-related enquiries, please contact us using the contact details provided on our website.

2. Information we collect

Depending on how you interact with us, we may collect the following information:

Personal information

• Your name

• Date of birth or age where relevant to treatment

• Address

• Telephone number

• Email address

• Emergency contact details where required

• Booking and appointment information

• Payment and transaction information

Treatment and health information

When you enquire about or receive aesthetic or skin treatments from us, we may collect information relevant to your treatment and safety, including:

• Medical history

• Current and previous medication

• Allergies

• Existing medical conditions

• Previous aesthetic treatments

• Treatment history

• Contraindications and precautions

• Consultation information

• Treatment records

• Before-and-after photographs where appropriate

• Adverse reactions or complications

• Information required to assess your suitability for treatment

Health information is classed as special category data under the UK GDPR and requires additional protection.

We only collect information that is relevant and necessary for providing safe and appropriate treatment.

Website information

When you visit our website, we may automatically collect certain technical information, such as:

• IP address

• Browser type

• Device type

• Operating system

• Website pages visited

• Approximate location

• How you interact with our website

• Cookies and similar technologies

3. How we use your information

We may use your information to:

• Respond to enquiries

• Arrange consultations and appointments

• Provide aesthetic and skin treatments

• Assess your suitability for treatment

• Maintain accurate treatment records

• Provide safe and appropriate clinical care

• Contact you regarding appointments

• Send appointment reminders

• Process payments

• Manage cancellations and deposits

• Respond to complaints or concerns

• Maintain appropriate professional and legal records

• Meet our legal and regulatory obligations

• Improve our services and website

• Protect against fraud or misuse

• Communicate with you about services you have requested

• Send marketing communications where you have provided the appropriate consent or where otherwise permitted by law

We will not use your health information for marketing purposes without an appropriate lawful basis and, where required, your explicit consent.

4. Our lawful basis for processing your information

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

• Contract – where processing is necessary to provide a service you have requested or to manage your appointment.

• Legal obligation – where we are required to retain or disclose information to comply with the law or regulatory requirements.

• Legitimate interests – where processing is necessary for legitimate business purposes and your rights and interests do not override those interests.

• Consent – where you have freely provided consent for a specific purpose, such as certain marketing communications or photography.

• Vital interests – where processing is necessary to protect someone's vital interests in an emergency.

Where we process health information, which is special category data, we also identify an appropriate condition under Article 9 of the UK GDPR. The ICO confirms that special category data requires both an Article 6 lawful basis and an Article 9 condition.

5. Treatment records and health information

As an aesthetics provider, it is necessary for us to collect and retain certain health and treatment information to assess your suitability for treatment and provide safe care.

We will:

• Only collect information that is relevant to your care.

• Keep treatment records accurate and up to date.

• Restrict access to your information.

• Take appropriate technical and organisational measures to protect your information.

• Retain information only for as long as necessary and in accordance with applicable legal, regulatory and professional requirements.

The ICO identifies information collected when an individual accesses healthcare services, including information relating to medical history and treatment, as health data requiring additional protection.

6. Before-and-after photographs

Before-and-after photographs may be taken where they are clinically useful for documenting treatment outcomes.

Photographs will be stored securely as part of your treatment record where appropriate.

We will not use identifiable photographs for:

• Our website

• Social media

• Advertising

• Marketing

• Promotional material

unless you have provided separate, informed consent for that specific use.

You are not required to agree to the use of photographs for marketing purposes in order to receive treatment.

7. Marketing

We may occasionally contact you about our services, treatments, offers or relevant information.

Where required, we will obtain your consent before sending electronic marketing communications.

You can withdraw your marketing consent at any time by contacting us or using the unsubscribe option provided in a marketing communication.

Withdrawing marketing consent will not affect your treatment or any other service you receive from us.

8. Sharing your information

We do not sell or rent your personal information.

We may share relevant information with trusted third parties where this is necessary to provide our services, comply with legal obligations or operate our business.

These may include:

• Appointment and booking providers

• Payment providers

• Website and hosting providers

• IT and cloud-storage providers

• Professional advisers

• Insurance providers where appropriate

• Regulators or professional bodies where required

• Healthcare professionals or emergency services where necessary for your safety

• Law enforcement or other authorities where legally required

Where third-party organisations process personal information on our behalf, we take appropriate steps to ensure that your information is handled securely and lawfully.

9. Booking services

If you use our online booking system, your personal information may be processed by the third-party booking provider used by Michelle Louise Kent Aesthetics.

The information required to arrange and manage your appointment may be shared with that provider.

You should also review the privacy policy of the relevant booking provider to understand how it processes your information.

10. Payment information

Payments may be processed through third-party payment providers.

We do not normally have access to your full card or payment details where these are processed directly by a secure payment provider.

Payment providers may process your information in accordance with their own privacy policies and terms.

11. Cookies

Our website may use cookies and similar technologies to:

• Make the website function correctly

• Remember preferences

• Understand how visitors use the website

• Improve website performance

• Measure marketing effectiveness where applicable

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookies through your browser settings and, where available, through our website's cookie preferences.

12. How we protect your information

We take the security of your personal information seriously.

We use appropriate technical and organisational measures to protect your information against:

• Unauthorised access

• Loss

• Misuse

• Alteration

• Accidental destruction

• Unauthorised disclosure

Access to treatment and health information is restricted to those who have a legitimate need to access it.

Because health information is special category data, appropriate security and data-minimisation measures are particularly important.

13. How long we keep your information

We retain personal and treatment information only for as long as reasonably necessary and in accordance with applicable legal, regulatory, insurance and professional requirements.

Different types of information may therefore be retained for different periods.

When information is no longer required, it will be securely deleted or destroyed where appropriate.

14. Your rights

Under data protection law, you may have rights including:

• The right to be informed about how your information is used

• The right to access your personal information

• The right to request correction of inaccurate information

• The right to request erasure in certain circumstances

• The right to restrict processing in certain circumstances

• The right to object to certain processing

• The right to data portability in certain circumstances

• The right to withdraw consent where processing is based on consent

These rights are subject to certain legal exceptions and restrictions.

If you wish to exercise any of your rights, please contact Michelle Louise Kent Aesthetics.

15. Right to complain

If you have concerns about how we have handled your personal information, we would encourage you to contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO).

The ICO is the UK's independent supervisory authority for data protection.

You can find information about making a complaint on the ICO's website.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements, technology or how we process personal information.

The latest version will always be published on our website with the date it was last updated.

17. Contact us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Michelle Louise Kent Aesthetics
Sittingbourne, Kent, UK

Email: [insert business email address]
Telephone: [insert business telephone number]

Last updated: 31 August 2026